SELL
THROUGH
CONTENT.
Earn commission on products that fit your content, through videos and LIVE. We match you with the products and help you sell them. TikTok Shop pays your commission.
Have a product to sell? See Brands & Sellers →
I'm not sure if it was something you did, but my LIVE last night was amazing!!! I had way more people watching than normal and got several new customers!!! You are the only difference so thank you.
Lauren S. · Creator · @getbejeweled
HOW TIKTOK SHOP
ACTUALLY WORKS.
In-app commerce powered by content. Products get discovered, demonstrated, and bought without anyone leaving the app.
DISCOVERY-DRIVEN
Products don't wait to be searched. They find buyers through content. The algorithm puts the right product in front of the right person at the right moment. No paid search, no ad fatigue.
CREATOR-POWERED
Creators sell through short videos, LIVE streams, and LIVE shopping events, including auction-style drops. Buyers trust people, not listings. That trust converts.
SEAMLESS CHECKOUT
See it. Want it. Buy it. No redirect, no abandoned cart, no friction. Discovery to checkout in two taps.
TIKTOK RUNS THE STORE.
WE HELP YOU EARN.
TikTok Shop is TikTok's store. BEAR MINIMUM is a TikTok Shop Partner that helps you sell in it.
TikTok Shop
Runs the store and the checkout.
Sets affiliate eligibility (currently 5,000+ followers, with invites below that).
Pays out your commission.
BEAR MINIMUM
Finds products that fit your content.
Gets you into partner campaigns that often pay higher rates.
Preps you before you go LIVE to sell.
Earns a share on shop campaigns. Never your LIVE earnings.
SELL WHAT YOU
ALREADY POST.
If you're already creating, TikTok Shop is another way to get paid for it. We match you with products that fit your content, help you run LIVE shopping and auction drops, and make sure the affiliate side is set up right.
Product Matching
We connect you with products that actually fit your content and your audience. Not a random list to pitch, products picked for you.
LIVE Shopping & Auctions
Host LIVE shopping events and auction-style drops right in your stream. Real-time selling to the audience you already have.
Affiliate Commission
Shop campaigns work on commission, and we earn a share on them. That's separate from your LIVE earnings, which we never touch. As a TikTok Shop Partner, we access exclusive campaigns that often pay higher rates than the open affiliate program.
Real Prep, Not a Template
Before you go live to sell, you get real prep on what to say and show. Not a generic script everyone gets.
Affiliate eligibility is set by TikTok: currently 5,000+ followers, though TikTok often invites creators below the threshold to pilot programs.
THREE STEPS
TO YOUR FIRST SALE.
TELL US ABOUT YOUR CONTENT
Send us a quick note and pick “Creator: TikTok Shop.” Takes a minute.
WE MATCH YOU
We find products that fit your niche and your audience, and make sure your affiliate side is set up right.
POST, GO LIVE, EARN
Make the content, sell on LIVE, and earn commission on every sale you drive.
READY TO
START SELLING?
Tell us about your content and we'll find products that fit.
Get StartedAlready going LIVE? Join our Creator Network. It's free.